Oct 9, 2023
The Denver Nuggets just showed the world how teamwork wins championships. With 19 years as an assistant basketball coach for his alma mater, Baruch College, Gary Siano takes those same principles and applies it daily in his business Bearcat Billing Services. In just four years Gary has gone from start-up to a company with over 80 clients specialized in billing for independent providers. In this episode Gary shares the principles he learned coaching to help other business leaders build strong teams and long-term client relationships.
Time stamps
00 - 4:45 Introduction, Gary Siano owner of Bearcat Billing
Service. How he got started in the healthcare industry and started
his own medical billing company
4:46 -5:30 Lesson to retain your key employees when acquiring a
medical billing company
5:31 - How Gary scaled his medical billing company so
quickly.
6:05 - 7:24 The boutique billing company model and why Gary is
passionate about handling smaller size clients
7:25 - 7:51 Not taking on clients that are not the right fit
7:52 - 9:20 The Mergers and consolidation in Healthcare are
creating a monopoly in our industry. United Healthcare now owns
Change Healthcare and Optum
9:25 - 10:40 What keeps him up at night
10:42 - 12:25 Sales and marketing and the power of word of mouth
marketing
12:30 - 15:09 70% of all practices are part of a conglomerate and
30% are in private practice. Bearcat is focusing on the 30%.
15:10 - 19:00 Experience with offshoring 15 years ago.
19:01 - Gary's goals and plans for the future - to continue to
grow, happy clients and clients are making money and low
maintenance clients.
24:00 - 26:20 Leadership skills in billing and basketball
26:21 - 28:28 Part of being a coach and a leader is that I can't
ask someone to do something that I wouldn't do myself. Enjoys
getting an insurance company to fix things.
In Plainview, NY
516-796-2400 from 7 AM-6PM EST - don't be surprised if Gary answers
the phone
For more insights and takeaways, visit www.leadersinmedicalbilling.com. This episode is
sponsored by 4D Global, empowering medical billing companies to
grow through offshore staffing. Visit them at www.4DGlobalInc.com