Sep 14, 2023
Episode #114: Using Your Book As A Lead Generation
Join us today as Colleen Interview's Pooja Arshanapally on Take the Leap. Pooja is the owner of The Novus where she specializes in helping authors and coaches with positioning themselves as an expert in their field. In today's digital landscape, having a strong social media presence is crucial for any business. looking to succeed and stand out from the competition. Whereas she provides coaches and authors with the tools and knowledge needed to thrive on social media.
It provides an opportunity to showcase expertise, credibility, and thought leadership in a specific field. However, many authors and coaches struggle with what to do with their book after it is published. They may have gone through a bestseller campaign and sold a significant number of books, but then they are left wondering, "What now?" It requires a strategic approach to maximize its impact. By integrating the book into an overall marketing strategy, authors and coaches can attract and nurture leads, establish credibility, and ultimately generate income beyond just book sales.
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