Preview Mode Links will not work in preview mode

Take the Leap

Sep 14, 2023

Episode #114: Using Your Book As A Lead Generation Tool

Join us today as Colleen Interview's Pooja Arshanapally on Take the Leap. Pooja is the owner of The Novus where she specializes in helping authors and coaches with positioning themselves as an expert in their field. In today's digital landscape, having a strong social media presence is crucial for any business. looking to succeed and stand out from the competition. Whereas she provides coaches and authors with the tools and knowledge needed to thrive on social media.

A book can be a powerful lead-generation tool for authors and coaches.

It provides an opportunity to showcase expertise, credibility, and thought leadership in a specific field. However, many authors and coaches struggle with what to do with their book after it is published. They may have gone through a bestseller campaign and sold a significant number of books, but then they are left wondering, "What now?" It requires a strategic approach to maximize its impact. By integrating the book into an overall marketing strategy, authors and coaches can attract and nurture leads, establish credibility, and ultimately generate income beyond just book sales.

To connect with today’s guest: Pooja Arshanapally

Free PDF: 3 Ways to Attract New Readers and Establish Authority on Linkedin if you sign up for my email newsletter, (Scroll to the bottom of my website)

To connect with the host: Colleen Biggs Consider Colleen to speak at your next event!
Join the Leap Community so you can Step Into the Spotlight, be seen, be heard, and be visible today!
Subscribe to our podcast for more amazing episodes
Come join us for our next Thrive & Prosper Business Planning Retreat on November 1st-5th! Early Bird Tickets are on sale through September 31st.
Also, we are hosting a one-day conference Empower & Elevate for women here in the Phoenix area, check out the conference and secure your spot here.

Thank you to our Sponsor of today's show: Adventures of Julie Jones

Are you overwhelmed and overworked with a never ending to do list? Do you constantly feel tired because life seems hard and your needs are nowhere near the top of a priority list? As an adventure and breakthrough coach, Julie Jones will support you in a life that is easy, effortless, and most of all FUN! Stop spending time on the "have to" in life and start truly living a life of "I get to". What are you waiting for? Take action and go to and book a free 30 minute live out loud call with Julie.