Jul 6, 2026
What You'll Learn:
**Why your core values are probably useless (and how to fix
them)
**The difference between generic values and values that actually
guide behavior
**How to make culture a daily practice instead of a one-time
exercise
**The weekly habit that makes your values come alive
**Why hiring and firing based on values is non-negotiable (even
when it's inconvenient)
**How to build peer accountability so you're not the only
enforcer
The Bottom Line:
Culture is what happens when you're not in the room. It's how your
team behaves, decides, and treats each other when you're not
looking. If you want a strong culture, you have to make it
specific, talk about it constantly, and enforce it through hiring,
firing, and peer accountability. Culture isn't built in a day. It's
built one conversation, one decision, one recognition at a
time.
Micdrop Moment:
"Every time you tolerate behavior that violates your values, you're telling your team that the values don't actually matter. And once your team believes the values don't matter, your culture is dead."
Resources:
Need a system that keeps values and culture front and center for
your entire team? Bulletproof COO helps you stay aligned, make
decisions that reflect your culture, and build peer accountability
without you being the constant enforcer. You pay for your leaders.
Your team gets free access. Check it out at
https://bulletproofbusinessgrowth.com/coo
Coming Up Next:
Episode 4: "The Uncomfortable Truth: You're the Reason Your Team
Isn't Accountable." We're going to show you exactly how to teach
your team to own outcomes instead of waiting for you to solve
everything.