Jun 16, 2022
Today’s episode features five marketing steps you can do to promote your store.
My partner and I just got back from a weekend away. One of our stops included a trip to a local alpaca farm, Laurel Run Alpacas, in Hawthorne Florida. We got to meet the alpacas, and we had a tour of the farm with owner Kristin Schoenberger. Kristin cares for her small herd and manages all of the shearing and fiber production from her farm. Her beautiful fibers can be found at https://www.sunshinestateyarns.com/. If you're crafty and you're into fiber arts check out Laurel Run Alpacas and Kristin's fiber products.
Kristin and I were talking business after the tour. I was thinking of all of the small business owners who could have benefited from listening to our conversation.
So this episode is dedicated to online store owners who just want an outline of the basics… what to do when you’re just starting, or when you find you’re ready to grow your business.
Oh, and at one point in the episode I referred to alpaca fibers as yarn. I’ve been corrected and I won’t make that slip up again!
And keep reading for more small business help…
You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.
For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97
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Podcast music by Dan Lebowitz.
https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w
Post production by Melinda Fries.
Production Consultant Laurie Carnes.