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Traffic Handler Podcast


Jun 2, 2022

Today’s guest is David Gibson, of Propeller Media Works.  David leads a team of A-level professionals who deliver creative ADA compliant websites that entice, engage, and convert.

They are proactive partners who steer clients away from danger when it comes to website design. Yesterday it was mobile and responsive design. Today it is website accessibility to provide Sect. 508 and ADA compliance. Under the brand Accessibility.Works, they have a dedicated team of accessibility specialists - each with over 18 years in digital accessibility - to provide best-practice WCAG audits, remediation guidance, training, and policy consulting. 

David and I had a deep conversation about making your site accessible. We talked about some of the pitfalls in the shark infested waters of accessibility.

My own interest in the topic is personal. I have a few friends who use screen readers to navigate their online work.

One friend lost his entire business when the tools he was using overnight removed support for any screen readers. He was devastated and it took years for him to recover his business.

David shared a blog post called “Why Accessibility Overlay Solutions Fail to Protect or Serve”.

https://www.accessibility.works/blog/avoid-accessibility-overlay-tools-toolbar-plugins/

About a half-hour into our conversation, we discussed Schema markup, and whether screen readers can read this data to help users. I was amazed at the complexity of the answer, and learned about ARIA (Accessible Rich Internet Applications). In the time that’s passed since this recording it’s possible that Schema markup can be used in accessibility measures. So please make sure you’re using all available tools,so you can support people who use your site.

Learn about the web accessibility IRS tax credit for accessibility work on your site. (This is not financial or tax advice. Check with your tax advisor to learn if this tax credit will work for you.)

 

You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.

 

For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97

 

Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more.

 

Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf

 

Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.

 

Podcast music by Dan Lebowitz.

https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w

 

Post production by Melinda Fries.

 

Production Consultant Laurie Carnes.