Mar 19, 2024
Welcome to "Tourism Heads & Their Tales." In this episode, we
are delighted to have Paula Twidale, Senior Vice President of AAA
Travel, joining us. Paula's role includes providing leadership and
strategic direction for all of AAA's travel services, managing
strategic alliances, and spearheading the development of innovative
solutions to support AAA clubs. Tune in as Paula offers a
comprehensive overview of AAA and delves into the evolution of its
programs over the years.
Our conversation touches on various topics including the surge in
pent-up travel demand, the resurgence of cruises, and the enduring
value of travel agencies. We also explore the continuing popularity
of road trips and outdoor adventures such as camping. Paula sheds
light on the concept of impact travel, emphasizing authentic
cultural experiences that promote environmental and heightened
awareness of one's surroundings, citing examples such exclusive
curated experiences in Ireland.
Additionally, we learn about the structure of AAA's Diamond
program, highlighting its distinctions from traditional star
ratings. Our discussion extends to the AAA’s recently launched Trip
Canvas platform, designed to offer inspiration, planning tools, and
seamless booking experiences.
With valuable insights into emerging travel trends, Paula provides
invaluable perspectives for all of us as we navigate the road ahead
(pun intended).