Jun 4, 2024
It’s time for a freshly brewed episode of Tourism Heads & Their
Tales. Today we welcome a leader in the DMO world with a very
interesting journey. Today, Victoria Isley is the President & CEO
of Explore Asheville and the Buncombe County Tourism Development
Authority. Over her 29-year career, she has represented
destinations including the island of Bermuda; Washington, DC; Tampa
Bay, Florida and Durham, and now Asheville, North Carolina.
Listen as Vic discusses the biggest challenges facing Asheville and
how she is addressing them. Hear Vic describe that tapping into the
community with over 300 listening sessions that really helped shape
and form the stories. Discover the tremendous financial impact of
the Visitor Economy and the related vibrant growth of the River
Arts District.
Vic's stories highlight the essentials of environmental stewardship
and the crucial lessons she's learned in forging partnerships
amidst seemingly conflicting agendas. This episode is packed with
valuable insights from a destination leader that we can all learn
from. Tune in and don't miss out on the chance to gain from Vic's
thought leadership!