Nov 15, 2022
Tourism Heads and Their Tales welcomes
Caroline Beteta, universally acknowledged as one of the most
influential global leaders in travel and tourism.
Caroline serves as president & CEO of Visit California. In addition
to navigating California tourism, she currently serves as a member
of the United States Travel and Tourism Advisory Board, which
advises the Secretary of Commerce on issues that affect the U.S.
tourism industry, and is on the Executive Committee of the World
Travel and Tourism Council. Previously, she served as Chair of the
Board as well as Acting CEO for Brand USA, where she provided
strategic direction for the $200 million global program,
interfacing with national congressional leaders and the
administration.
Listen as we discuss her background and address current issues
including crisis management, overcoming recovery obstacles,
funding, international marketing, data aggregation, trends, and
Caroline’s thoughts on the future of tourism and more. This is an
unmissable episode.