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Tourism Heads and Their Tales

Oct 12, 2022

Today’s guest on Tourism Heads & Their Tales is a unicorn. Hear how a Tank Commander became a DMO!

Wes Rhea, CEO at Visit Stockton, CA, was indeed a Tank Commander when serving in the military!

Wes is a well known destination marketing leader and influencer who takes an active role in many DMOs and local organizations. We'll discuss how Wes, a Stockton native, manages crisis and recovery, how technology is fueling destination marketing, how to embrace change and why taking risks should be a fact of marketing life, why engaging with the local community is a necessity, ARPA funds and partnering with economic development, and why moving away from “heads in beds” to content driven strategies was an intentional objective.