She Sells He Sells: 151. Creating an Authentic Brand That Changes Lives with Shari Bailey

151. Creating an Authentic Brand That Changes Lives with Shari Bailey

Jan 13, 2025

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In today's episode, you'll learn how one mother's personal journey led to creating a nationwide movement that's changing lives for families of children with special needs.

You'll discover how to turn personal challenges into purposeful impact, build an authentic brand presence, and create a successful nonprofit from the ground up.

Joining Krista today is Shari Bailey, founder of Laila's Gift. After moving from Egypt to the US at age 6, Shari built a successful career in the medical device industry before her life changed dramatically with the birth of her twin daughters in 2014. When one of her daughters was diagnosed with the rare Jacobson syndrome, Shari became an overnight caregiver and eventually transformed her experience into a nonprofit that has served over 1,000 families.

Today, Shari shares her incredible journey from Wheel of Fortune champion to nonprofit founder, and reveals how she's taking her organization national in 2025 with an innovative "Celebration in a Box" program.

In this episode, you will learn:

- How to build a successful nonprofit from personal experience
- The critical first three years of nonprofit development and funding
- Why social media authenticity is crucial for brand growth
- How to create engaging content that builds genuine community
- The power of vision boards in bringing ideas to life
- Why protecting your intellectual property matters
- The importance of modeling success and adapting your approach
- How to turn limitations into opportunities for innovation
- Ways to support and celebrate families of children with special needs

Shari's story and insights will change the way you think about purpose-driven entrepreneurship and the impact one person can make.

Connect with Shari: https://www.instagram.com/iamsharibee/

Support Laila's Gift:

https://lailasgift.org/contact/ :: Nominate a family
https://lailasgift.org/get-involved/become-a-celebrator/ :: Become a recurring donor
https://lailasgift.org/programs/celebrating-milestones/sponsor-a-celebration/ :: Sponsor celebrations
https://lailasgift.org/get-involved/become-a-volunteer/ :: Find volunteer opportunities
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