Sep 1, 2025
Coming home from
dropping Ava off at college was really hard but the raw, unedited
content that came from that heartbreak became Krista's most
engaging post ever.
In this solo episode,
Krista shares the story behind her viral Instagram post about
sending her daughter off to college, and why it teaches us
everything we need to know about creating content that truly
connects. What started as 20 minutes of writing in her Notes app
during one of the hardest moments of her life reached over 61k
views, got 94% non-follower reach, and even earned a like from
bestselling author Elin Hilderbrand!
The best content comes
from the heart, not the head. It doesn't come from AI prompts or
"30 pieces of content in 30 minutes" solutions. When you lead with
your heart and take off the masks, you create real connection - and
that's what sells.
Listen in to
hear:
- The 20-minute Notes
app writing session that became Krista's most viral post ever
[04:49]
- How one vulnerable
post reached 61K views with 94% being complete strangers
[15:25]
- The exact metrics
behind content that got 200 new follows and 873 saves [15:25]
- How to turn your
scariest, most vulnerable moments into your most engaging
content
- Why "30 pieces of
content in 30 minutes" AI solutions are making everyone sound cheap
and forgettable [29:20]
- The Taylor Swift
quote about your energy being "expensive" and how to handle critics
[24:46]
- Krista's simple
test: "Will this help someone feel less alone?" - and why that's
all that matters
- And more!
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