Sep 22, 2025
Instagram Stories are
the most underutilized tool for nurturing your audience, but most
people are wasting this prime real estate by photo dumping random
life moments.
In this solo episode,
Krista teaches you why IG Stories viewers are your hottest audience
and reveals a simple 3-step framework to transform boring daily
moments into compelling brand-building content that creates real
connection.
Listen in for:
Why Instagram Stories
have two distinct functions: building connection vs. direct selling
[06:51]
The problem with "just
share your life" advice and why it leads to boring content
[09:20]
How to think like a
director and find stories in your everyday moments [14:07]
The 3-step micro
moment storytelling framework: Observe → Real Life Moment → Core
Message [18:54]
Real examples from
Krista's Stories: Monday affirmation, late night newsletter, and
family photos [22:28]
Why you should want to
binge your own Stories content if you're doing it right
[16:32]
How 3-4 story slides
per day can build genuine thought leadership [35:39]
PRO TIP after
listening!
Try the 3-step
framework in your Stories today: Find one observation from your
week, connect it to a real moment, then whittle it down to a core
message your audience can relate to.
Ready to master
Instagram Stories for your brand? Follow Krista @kristademcher to
see these patterns in action and join the waitlist for upcoming
Stories templates and support!
Follow Krista on
Instagram: @kristademcher
Join the waitlist for
Instagram Stories templates:
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Sales Style Quiz?":
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