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She Sells He Sells


Sep 29, 2025

What if we told you that fun isn't just nice to have - it's actually essential for happiness? That's exactly what Krissy and Michael Chin, the married co-founders behind CHooZ FUN, believe and live by every single day.

 

In this special four-person episode (a She Sells He Sells first!), we dive deep into the story behind their hot pink Cybertruck-driving, mindset-focused lifestyle brand that's turning heads and changing lives one "yes" at a time.

 

From Michael's 20-year journey with the phrase "choose fun" that started at an EDM festival to Krissy's entrepreneurial background building million-dollar businesses, this couple has combined their unique skill sets to create something truly special - a movement disguised as a merch company.

 

Listen in for:

 

Why fun literally rewires your brain for happiness and the science behind it [07:00]
The festival story that launched a movement: slap bands, weddings, and unexpected connections [12:30]
How a hot pink Cybertruck became their best marketing tool (and why strangers stop them everywhere) [21:00]
The difference between living life and living a life you'll remember [10:20]
Why "saying yes more" is the simplest definition of fun [36:50]
The Yesterday Challenge: 7 days to help you prioritize fun in your life [46:40]
How to work as a married couple without losing your minds (or your marriage) [41:50]
Why choosing fun becomes even more important in our current social media-driven world [34:40]

 

Whether you're stuck in a routine, feeling like you've lost your spark, or curious about turning your values into a business, this conversation will inspire you to choose fun today.

 

Shop Chooz Fun: https://choozfun.com/
Instagram: @choozfun