Mar 24, 2025
The market has changed dramatically since 2020, and what worked then just isn't working now. In this sales snack episode, Krista breaks down why crystal clear messaging is non-negotiable in today's skeptical marketplace and provides tangible formulas you can implement immediately.
In this episode we cover:
Why the...
Mar 17, 2025
Are you using AI in your business yet, or are you still skeptical? In this "sales snack" episode, Krista takes you behind the scenes of her own journey from being a complete AI skeptic to becoming a convert. She's spent the last nine months studying how AI can enhance (not replace) your authentic voice in...
Mar 10, 2025
The tables are turned in this episode as Brian takes the mic and interviews Krista about the wild ride of the last five years in sales and marketing. And wow, has a LOT changed since 2020! Krista gets real about what used to work that now flops, and what still stands the test of time when it comes to selling your...
Mar 3, 2025
If you're an entrepreneur (or thinking about taking the leap), grab your spouse and listen to this one together!
In this episode, Brian takes a turn in the spotlight as Krista interviews him about his experience being married to an entrepreneur for the past five years. This candid conversation reveals the realities of...
Feb 24, 2025
In this episode, Krista and Brian dive into the power of micro moments - those small, specific instances that can be turned into powerful stories to connect with your audience and make selling feel natural. They explore why starting with visual, concrete moments creates more memorable connections than leading...