14. How To Use Stories To Sell :: Part Three - The Sage

Jun 27, 2022

Yoda, Glinda the Good Witch + YOU.

This is where you get to shine in the sales story by casting yourself in the role of the wise sage who can guide your customer to their ideal outcome.

Listen in to hear:

• Why mastery is king in showing off your credibility
• How to utilize third party stories to easily create trust
• Why the cost of doing nothing is often the greatest cost involved, and how to use that to move your customer to a buying decision

Find Part One in Episode 12, Part Two in Episode 13, and stay tuned for Part Four in Episode 15!

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