13. How To Use Stories To Sell :: Part Two - The Star

Jun 20, 2022

Every story needs a main character, but contrary to popular belief - the star of your sales story IS NOT you.  It’s the customer you’re trying to sell.

Listen in to hear:

• How to cast your customer as the main character of the story
• Why universal desires can help you craft a compelling sales story
• How to “learn the lyrics” of your customer, and then sing them back to them

Find Part One in Episode 12, and Part Three in Episode 14!

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