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She Sells He Sells


May 19, 2025

In this solo episode, Brian dives into one of his favorite books, "Legacy" by James Kerr, which explores the leadership culture of the most successful sports team of all time - the New Zealand All Blacks rugby team. Whether you're an entrepreneur, a coach, a parent, or a sales professional, these timeless leadership principles can help you build a legacy of sustained excellence.
Listen in for:

- Why higher purpose must come before high performance
- The "Sweep the Sheds" mentality and why no one is too big to do the small things
- How to balance pride with humility as a leader
- The power of curiosity and getting "1% better at 100 things"
Why character trumps talent in building winning teams
How the best leaders create new leaders

If you've ever wondered how the most successful organizations maintain excellence over decades, not just seasons, this episode breaks down the formula and gives you practical ways to apply these principles in your business and life.

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