Apr 27, 2026
Love won't save your marriage. That is the idea Krista Demcher is selling in this very special episode of She Sells He Sells: Ideas Worth Buying — recorded in honor of her and Brian's 25th wedding anniversary. Not exactly the romantic pitch Brian was expecting. And yet, by the end of the episode, he's buying...
Apr 20, 2026
The no-phones-in-the-bedroom rule is one of the most searched parenting topics right now — and one of the hardest to actually enforce. In this episode, Brian and Krista Demcher share the phone rule that changed their family, how they made it stick across three kids and nearly a decade, and why they believe it's the...
Apr 13, 2026
Your five-year plan might be the thing standing between you and the life you actually want.
In Episode 202 of She Sells He Sells: Ideas Worth Buying, Krista makes the case that rigid goal setting — including the SMART goals framework, the career roadmap, the color-coded five-year plan — creates a kind of tunnel...
Apr 6, 2026
Fake it till you make it is amazing advice. Krista Demcher is here to make that case — and she’s bringing Nike, Taylor Swift, and brain science to the table.
In Episode 201 of She Sells He Sells: Ideas Worth Buying, Krista flips the script on Brian’s argument from last episode and pitches fake it till you make it...
Apr 6, 2026
Fake it till you make it is terrible advice. That’s the argument Brian Demcher is making in this episode of She Sells He Sells — and he’s got a billion-dollar case study to back it up.
In the relaunch episode of She Sells He Sells: Ideas Worth Buying, Brian makes a bold pitch: the phrase “fake it till you...