Sep 28, 2026
You have to sell yourself first, and that's true whether you're selling jewelry, a house, or your own business. Krista joined Karen on Empowering Women in Real Estate the Podcast for a conversation about personal branding, authentic marketing on social media, and how to sell yourself even if you've always said "I'm just...
Sep 21, 2026
Is Krista calling herself a hot girl? Yes she is, and yes, she means both kinds of hot: the conventional kind and the midlife, hot-flash-on-a-random-Tuesday kind.
About a year ago, a podcast host asked Krista a simple question, "What do you do for fun?" and she had nothing. That moment sent her on a quest that took her...
Sep 14, 2026
Three ideas, sixty seconds each - no prep, no mercy. That's the premise of this fall edition of the Sales Speed Round - Krista and Brian's format for practicing persuasion techniques on the fly using their signature 5S framework (Sell, Story, Solution, Stakes, Success). It's the same format from their popular Fourth of...
Sep 7, 2026
Not long ago Krista was building a keynote around a message she teaches constantly: be authentic, use your own voice, say things the way you would actually say them. She asked Brian if there was a clip or a story that could land that point. He thought immediately of Tommy Boy — the scene where Big Tom Callahan closes...