Nov 15, 2023
The average person in Canada produces an equivalent of 14.2
tonnes of CO2 yearly. In the United States, the number goes up to
17.5 tonnes of carbon dioxide.
Most people have no idea about those numbers or even what they
mean. And Michelle Li is trying to make sure people understand the
impact of their daily lives on the environment. As a former Silicon
Valley employee, she made it her mission to teach as many people as
possible about carbon footprint in a fun and hip way.
Clever Carbon was founded with that vision, trying to close the gap
on carbon illiteracy for a more transparent and accountable world.
The company combines pop culture, fun colours and characters, and
sustainability in an easy-to-digest way, making the topic more
approachable and actionable.
Michelle speaks to Marco about what made her leave Silicon Valley
to open her eco-company, why she chose education as her business
model, and why she believes teaching people about their daily
impacts on the environment will make the world more
sustainable.
Clever Carbon helps achieve that goal by turning carbon footprint
into a fun game that can engage teams, families, and schools to
reduce some of the damages generating the climate crisis.
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