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Your Podcast is Someone's Life Raft | Beyond the Downloads


Aug 29, 2023

In today's episode, we have a fabulous guest joining us, Kristi Mitchell. Kristi is a marketing expert, and she's here to talk all about how we can simplify marketing for podcasters.


During our chat, Kristi breaks down the concept of a marketing funnel using a super relatable visual analogy. We'll take a deep dive into the different stages of the funnel – attract, convert, nurture, and closing the deal – and understand how they apply to podcasting.


Now, we know that marketing can be a big, beefy word that often intimidates podcasters like us. But fear not! Kristi has a wealth of knowledge, backed by her master's degree in marketing, and she's here to share her insights on what marketing looks like in the podcasting world.


We'll explore strategies for attracting new listeners, converting them into loyal followers, and nurturing those relationships over time. Kristi is a big fan of LinkedIn, and she'll tell us why it's been a game-changer for her marketing efforts.


But wait, there's more! Kristi spills the beans on her clever lead magnets, including a social media guidance template and a marketing quiz, that have helped her grow her email list. She'll also shed light on her nurture sequence, LinkedIn tactics, and the power of testimonials and case studies in the sales process.


If you're a podcaster who wants to demystify marketing and learn simple steps to follow, this episode is for you. Kristi truly believes that marketing doesn't have to be sleazy or pushy. It's about creating content, connecting with our target audience, providing value, and building those oh-so-important relationships.


So, grab your headphones and get ready for a marketing masterclass with Kristi Mitchell. You'll walk away with actionable tips and a fresh perspective on how to make marketing work for your podcast. Let's dive in and cure the podfade together!

Meet Kristi:

Kristi is a highly passionate marketing strategist. With an infectious excitement for marketing, she understands that not everyone shares her level of passion for the field. What sets Kristi apart is her focus on creating a cohesive strategy. She believes that the key to success lies in understanding the different marketing tactics and how they fit together, rather than simply executing individual tactics without a plan. By ensuring that all marketing efforts align with an overarching strategy, Kristi helps her clients avoid wasting valuable time, energy, and budget. With her expertise, she has a proven track record of delivering tangible results in the world of marketing. 

 

Connect with Kristi