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Your Podcast is Someone's Life Raft | Beyond the Downloads

Feb 21, 2023

A podcast can be a great tool for businesses to reach their target audience and build their brand. However, your podcast should feed your business, not the other way around. If you want your podcast to work for your business, here are a few tips:

  1. Understand the purpose of your podcast and how it relates to your overall business goals.

  2. Know your people: Create content that speaks directly to the interests and needs of your target audience.

  3. Fix your title: Write a title that accurately describes your podcast and includes keywords to make it easy to find.

  4. Create a compelling show description: Give listeners a clear idea of what the show is about and how they will benefit.

  5. Invest in cover graphics: Your cover art should be eye-catching and convey your show's essence.

  6. Think about your one offer: Create content that leads listeners toward the end goal of your podcast.

  7. Plan for the long-term: Organize your content by seasons so it remains relevant and valuable over time. And make sure it drives to one offer. This is great for launches

Using these tips, you can ensure that your podcast drives growth for your business rather than fading into obscurity. If you are having trouble making your podcast work for your business, consider grabbing a FREE PODCAST CPR AUDIT with me, we do a podcast audit and create a strategic plan. It takes time and effort to podcast, but the results can be well worth it.


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