Feb 4, 2025
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Julissa, an Afro-Latina leader in tech, speaker, and author, to explore how embracing your voice can lead to financial independence, career success, and industry impact. They break down the cultural narratives that often hold women of color back and share actionable steps to shift your mindset, negotiate with confidence, and build generational wealth.
If you’ve ever struggled with feeling too ambitious or hesitated to talk about money, this episode is for you.
Your Ambition is Your Superpower
Women of color are often told to tone it down, but Julissa shares
why ambition is essential for career and financial success.
Money is a Tool—Not a Measure of Your Worth
Shift from seeing money as something you deserve to something you
strategically earn and leverage.
Why Talking About Money is a Power Move
Cultural narratives can make financial conversations feel taboo.
Learn how to overcome these mental blocks and own your financial
decisions.
The Value of Being in the Right Rooms
Surrounding yourself with financially savvy communities accelerates
growth—find out how Julissa positioned herself in spaces with top
industry leaders.
Tactical Steps to Negotiate Your Worth
Julissa breaks down the exact strategies she used to secure
high-paying roles, land speaking engagements, and build wealth.
Did you hear the secret word? Apply now to win a $500 microgrant to fuel your business, career, or financial growth. Apply here.
This episode is just the beginning. Tune in every week for actionable strategies, personal stories, and expert insights to help women of color build wealth and success.
Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or your favorite platform.
Let’s redefine financial independence together.
Julissa S. Germosén is an award-winning technology leader, sought-after speaker, author, and career coach with over two decades of experience leading teams at Microsoft, Salesforce, and tech start-ups in global enterprise sales, consulting, strategic alliances, product development, go-to-market strategy, and operations. Julissa is the CEO of Mariposa Blanca, a business strategy consulting firm. Her book, Latina Madrina: Stories, Lessons and Hard Truths from a Brown Latina in Tech, and TEDx Talk reflect her journey from immigrant roots in the Dominican Republic to her rise in the technology industry. Featured in People En Español, Forbes, Authority Magazine, BronxNet TV, and many podcast interviews, Julissa has been a guest speaker at Google, TikTok, CME Group, Microsoft, Salesforce, HITEC, LTX Connect, and other conferences and organizations. Passionate about education and the Latina/o community, Julissa established the Latina Leadership Potential Award scholarship at Rutgers University, the first for a woman of Hispanic/Latin descent. Julissa holds a Bachelor of Arts in Political Science & Criminology from Rutgers University and a Diversity Management Graduate Certificate from Cornell University. To learn more about Julissa and to book her for your next event, visit latinamadrina.com.