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The Widest Net podcast shares the many ways entrepreneurs and small business owners can build a thriving business through partnership development, relationship marketing and community building. Show host and award-winning author Pamela Slim will bring diverse experts to the table to both talk about the fundamentals of inclusive business building as well as remove the roadblocks that prevent people from building feasible and sustainable marketing practices. Unlock untapped markets and discover new customers right in front of you on every episode.

May 4, 2022

“It doesn't matter what you do, and what you have in place - if you are not building deep, right relationships with your partners and colleagues you’re actually losing at this game.” - Desiree Adaway


In this episode of The Widest Net Podcast, Pam and guest Desiree Adaway engage in a deep and impactful conversation about Diversity, Equity and Inclusion in business. We couldn’t imagine anyone better to lead this discussion than Desiree Adaway, the founder and principal of The Adaway Group, one of the nation’s leading DEI consultants and facilitators with over 25 years of experience. Desiree and her team have created, led and managed multicultural teams in over 40 countries through major organizational change and training programs.  


Like Desiree, Pam agrees that the critical piece to building a thriving business and community is understanding the building blocks of equity, justice and inclusion. Desiree has a way of communicating these building blocks so that each one of us can understand and walk them out in our own lives and business. 


“Work is loving each other and being in community with each other. Do you want to be right or do you want to be in right relationship, because sometimes you don't get to have both.” - Desiree Adaway


Here’s what you can expect from this episode: 


  • Learn some of the core influences that have taught Desiree about racial equity
  • Understand how to develop communication to better build alliances and coalitions through deep relationship
  • Visualize what the future looks like when we are live out our policies and values around equity and inclusion
  • Understand the different outcomes of leveraging skepticism over cynicism
  • A clear definition of diversity, equity, inclusion and intersectionality 
  • Why apologizing is a core leadership skill that delivers impact

Resources mentioned in this episode: 


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