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The Widest Net podcast shares the many ways entrepreneurs and small business owners can build a thriving business through partnership development, relationship marketing and community building. Show host and award-winning author Pamela Slim will bring diverse experts to the table to both talk about the fundamentals of inclusive business building as well as remove the roadblocks that prevent people from building feasible and sustainable marketing practices. Unlock untapped markets and discover new customers right in front of you on every episode.

May 18, 2022

“When we understand our fundamental beliefs and truths, it bakes in differentiation, because no two businesses have the same purpose or mission.” - Karley Cunningham

In this episode of The Widest Net, Pam sits down with Karley Cunningham, the first person mentioned in the book, The Widest Net as well as longtime “framily” member and client. Karley is a big thinker, dedicated community builder as well as the Founder, Creative Strategist & Growth Accelerator at Big Bold Brand. 


The core of Karley’s work is centered around one powerful strategy that business owners can implement to proactively prevent and resolve core business challenges that can get in the way of their growth and success. This is called the Surefire Strategy. Karley has a lot in store for us this episode and we are excited to go on this journey with her and Pam.  

Here’s what you can expect from this episode: 


  • Understand the overview of the Surefire Strategy process for your business
  • Identify the core focus areas when it comes to developing your brand
  • Know the importance of building a brand identity for your business
  • Learn how implementing Tiny Marketing Actions leads to sustainable growth
  • Learn how a powerful method like the Surefire Strategy is built over the years, developed in partnership with clients and partners



Resources mentioned in this episode: 



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