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The Widest Net podcast shares the many ways entrepreneurs and small business owners can build a thriving business through partnership development, relationship marketing and community building. Show host and award-winning author Pamela Slim will bring diverse experts to the table to both talk about the fundamentals of inclusive business building as well as remove the roadblocks that prevent people from building feasible and sustainable marketing practices. Unlock untapped markets and discover new customers right in front of you on every episode.

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  2. 051: Attracting Visibility and Credibility Through PR with Caitlin Copple and Holly Conti

051: Attracting Visibility and Credibility Through PR with Caitlin Copple and Holly Conti

Jul 17, 2024

“PR is about getting brands into the news media so that more people can know about you. The way that we think about it is more broad, it's more about what is your reputation and how does anyone in the outside world experience you as an individual, as a leader, an author or your business or brand.” ~ Caitlin Copple

 

In this episode of The Widest Net Podcast, Pam is bringing you a double dose of guests! Caitlin Copple and Holly Conti co-own Full Swing Public Relations, the leading agency serving small business owners from under-recognized communities. Full Swing, founded in 2019, specializes in helping BIPOC and LGBTQ+ led companies and organizations increase their visibility, credibility, and sales through expertly executed public relations strategies.

With a strong emphasis on long-term results, their commitment to providing personalized, client-oriented services sets them apart, making them a trusted partner for small business owners looking to enhance their brand presence and reach.

 

Here’s what you can expect from this episode: 

  • Discover effective public relations strategies for small businesses 
  • Addressing the unique challenges faced by underrepresented entrepreneurs in the business world
  • Uncover the importance of a strong LinkedIn profile for PR and how it can enhance your business's reputation and reach
  • Explore the benefits of integrating PR with your overall marketing strategy 
  • Uncover the secrets of utilizing local media coverage to make a national impact

Remember we all need each other - life and work is better together.

 

Resources mentioned in this episode:

 

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