May 21, 2025
Ginger Dhaliwal didn’t plan to end up in coworking—or in tech at all. Her journey from social work to startup founder spans continents, industries, and a through-line of solving human-centered problems. As co-founder of Upflex, she’s now at the intersection of workplace experience, real estate tech, and the flex ecosystem.
In this episode, we cover:
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Ginger’s global path from social impact to launching R&D labs, tech startups, and eventually, Upflex.
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The core challenges of aggregating coworking inventory—and why brokers and operators have been slow to adapt.
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Upflex’s unique strategy: white-label partnerships with brokerages, airport lounge operators, and the U.S. government.
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How Ginger thinks AI will reduce booking friction, improve workspace recommendations, and drive industry-wide transformation.
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Why coworking is evolving from access-based models to experience-driven destinations—and what that means for operators.
Ginger shares her vision of a future where space is dynamically allocated, demand is driven by intelligent systems, and coworking plays a key role in restoring human connection.
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