Mar 3, 2026
What if the real flex opportunity isn’t about chasing every
deal… but knowing exactly which ones to walk away from?
I always love having Mark Burge, CEO and co-founder of Flex
Workspace Solutions, back on the podcast. He’s thoughtful, candid,
and one of the few operators who will openly say, “Actually… this
project doesn’t make sense.” And he means it.
In this episode, Mark shares how 2025 was one of their slowest
years for new client acquisition… and also their best year ever.
Why? Because they got crystal clear on who they are, who they
serve, and who they don’t.
We talk about:
- The real shift happening in landlord mindset around management agreements
- Why some owners are finally seeing flex as a building amenity, not just a revenue play
- The discipline it takes to say no to the wrong project
- How trust built through honesty leads to better long-term partnerships
- The sweet spot in square footage and why bigger isn’t always better
- And yes… whether AI should be booking your tours
If you’re working with landlords, considering a management
model, or trying to figure out where AI fits in a
hospitality-driven industry, this conversation will make you
think.
Resources Mentioned in this Podcast:
Mark Burge on
LinkedIn
Connect with your Hosts:
Connect with Giovanni on LinkedIn