Aug 23, 2022
It started as a little side hustle idea…create a souvenir cookbook for friends and guests at a ski hill. But little did Shelley Adams know this single cookbook would snowball into the bestselling series, “Whitewater Cooks.” The 6 books have now sold over 280,000 copies.
If you’re not already a foodie, there’s a pretty good chance you will be by the end of this episode.
Partway through her cookbook journey, she decided to create a line of sauces, yet she knew nothing about bottling, labeling, or distribution, but she used a highly effective strategy that each of us can apply, to any industry.
Catch today’s end-of-episode takeaways to learn how to apply that strategy, and you’ll also discover what the real purpose is, of having goals. And spoiler alert, it’s not to get stuff!
What You’ll Hear:
03:49 From catering on location, to local ski hill food
04:24 Transforming a ski hill’s cafeteria
07:12 Buying a ski hill!
08:04 A "scary amount of money" to buy Whitewater.
09:03 The idea for the first cookbook
10:35 The print order for the first book.
11:30 Being pushed for book #2
14:44 Shelley's book distributor now has a side hustle!
15:31 What it takes and the timeline from cookbook idea, to print
18:15 Biggest challenges - both physical and mental
19:40 Start where you can start
20:45 The food you see in the photos is all edible!
21:56 Juggling two kids, a ski resort, and a cookbook
22:50 10,000 book sales needed to break even
23:33 Learning what it takes to bottle sauces and asking for help
26:02 What’s next for Shelley Adams & Whitewater Cooks
28:04 Her fav cookbook in the series
29:15 What she loves most about cooking and food
30:45 Best tip for overcoming fear and self-doubt? Keep it simple and chunk it down
2 Key Takeaways:
32:54 Begin with the research
33:41 A powerful question: “Can you help me get started?”
34:08 2 questions you’ll want to ask
34:55 The real purpose of having a goal
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