Jun 16, 2026
What would you do if 70% of your income was about to disappear overnight? Rich Potter didn't panic. Instead, he went home, talked to his wife, and started building.
What followed was a photo booth business, a bubble soccer company, and an Amazon FBA operation that Rich reports is now doing $3M a year in sales. All of it built on the side while he kept his day job. One by one, those side hustles replaced his income entirely.
Today Rich walks us through how he did it, what it cost, what he learned, and what he'd tell anyone just starting out today.
In this episode you'll hear:
- How Rich borrowed $10K from his dad to buy his first photo booth, and why it was the wrong one
- What bubble soccer is and how he stumbled into it as a side hustle
- Why the potential of losing a client that represented 70% of his commissions was the wake-up call he needed
- The real reason he sold two of his businesses
- What he learned going to conferences and connecting with others
- His advice for anyone sitting on a side hustle idea right now
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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/195
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