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Association Station


Aug 2, 2022

Carrie Hartin is president of sales solutions and services at MCI USA. Carrie lives in Baltimore, Maryland.  At MCI USA, she leads a team that generates revenue for more than 40 associations across the U.S. They provide a wide range of customized sales solutions—in media, sponsorships, training programs, and more. 

Topics covered:

  • Dealing with current revenue challenges. 
  • The changes over the years in what marketers are looking for—from ad sales to multi-channel approaches. 
  • The speed of content and the ability to update and change content very quickly. 
  • The challenge of mapping out a member experience that connects a variety of content and resources.
  • Solutions to the challenge of creating more content with fewer internal resources. 
  • The mindset needed to move your association content forward. 
  • Engagement as the currency of today’s advertising marketplace. 
  • A few tips on how to move your digital-first plan forward right now. 
  • How providing revenue for associations gives them financial freedom to do more to meet their mission. 
  • How to develop unique partnerships between your association and marketers/advertisers. 
  • Why it’s important to be nimble and able to pivot. 

Resources:

Email your Association Station topic and guest recommendations to melanie@meledits.com. Diversity is a plus!