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An Unusual Blend: Insights from the Wine Economist

Aug 21, 2024

Want to find out how one of the world's leading wine economists got his start in wine economics over 40 years ago during a budget vacation in Napa Valley? Discover the amazing adventure he had and explore the fascinating and surprisingly fun world of wine economics here at Wine Behind the Scenes, where wine, life, and fun intersect.

In this episode you will be able to: 
  • Learn how wine consumption reflects economic conditions, with luxury wines holding up better in times of stagnation
  • Learn about the concept of the "wine wall" in stores and how it influences consumer behavior and purchasing decisions
  • Learn how psychology and economics are intertwined and how they play a significant role in wine marketing and consumer choices
  • Discover how wineries are exploring new ways to attract consumers
Mike Veseth, known as the wine economist, is an amazing guest with over 40 years of experience in the world of wine economics. His story began during a budget vacation in Napa Valley, where a chance encounter with a winemaker sparked his interest in the economic side of the wine industry. Since then, Mike has become a leading figure in the field, sharing his wisdom through his books and his popular Wine Economist newsletter.

With a keen eye for the intersection of wine, economics, and human behavior, Mike shares the complexities of the wine market, from the psychology of consumer choices to the impact of global economic trends on wine sales. His expertise extends beyond looking at traditional wine marketing strategies, as he explores the nuances of wine walls in supermarkets and the evolving landscape of wine tourism.

As a sought-after speaker and writer, Mike's ability to blend economic analysis with the art and pleasure of wine makes him a compelling guest for anyone interested in the fascinating world of wine economics. Join him on the Wine Behind the Scenes podcast to discover the hidden stories behind the economics of wine and how wine economics is not just about numbers!

Contact Mike Veseth here: