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Breaking Tradition: Surprising Low-Alcohol Wine Trends You Need to Know

Aug 7, 2024

There's a new wind blowing in the world of wine, and my guest today, Irem Eren, takes us on an adventure into the realm of no-alcohol and low-alcohol wines. 

In this episode of Wine Behind the Scenes, we discuss the innovative trends reshaping the traditional wine market. Irem shares her expertise and insights on this evolving landscape. 

Join us as we unveil the secrets behind de-alcoholized wines, explore the intersection of health and taste, and envision the future of the wine industry. 

Get ready to sip on knowledge and discover the exciting possibilities that lie ahead in the world of no and low-alcohol wines. 

In this episode you will be able to: 
  • Learn about the emerging trends of no-alcohol and low-alcohol wines in the wine industry
  • Understand the differences between no-alcohol and low-alcohol wines, including the processes involved
  • Explore the challenges and opportunities in the no-alcohol and low-alcohol wine market
  • Discover the potential impact of no and low-alcohol wines on the wine industry and consumer preferences
Irem Eren is a dynamic and forward-thinking professional in the wine industry, with a diverse background in chemistry, international business, and marketing. Originally from Turkey, Irem has lived in Barcelona for a total of 10 years, with a stint in New York City in between. Her passion for wine led her to pursue the prestigious Master of Wine program, where she is currently a Stage Two student.

Irem's adventure in the wine industry began in New York City, where she worked as a digital marketing expert for a marketing agency specializing in gastronomy. Her love for wine grew as she went into wine visits, trips, and studies, eventually leading her to work with renowned wine producer Torres in Spain.

With a keen interest in exploring all facets of the wine industry, Irem transitioned to the world of no-alcohol and low-alcohol wines. She currently works for BevZero, a global company focusing on the development of de-alcoholized wines. Irem's expertise in this emerging category has positioned her as a brand ambassador and product developer, driving innovation and growth in the industry.

Her unique perspective on the intersection of traditional wine and the evolving trends of no and low-alcohol beverages makes her a valuable voice in the industry. Her experience judging alternative drinks in international competitions showcases her commitment to understanding and evaluating the changing landscape of the wine market.

As a passionate advocate for the future of the wine industry, Irem believes that the rise of no and low-alcohol wines presents an opportunity to attract younger consumers and adapt to shifting consumer preferences. Her knowledge and expertise make her a compelling figure in the evolving world of wine.

Contact Irem Eren here: