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Tao of Pizza Podcast

Jan 30, 2024

John Corcoran is a recovering attorney, author, and former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. As the host of the Smart Business Revolution Podcast since 2012, he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service.

In this episode…

The podcasting industry, valued at more than $23 billion has experienced nonstop growth over the past few years. And it is expected to experience an annual growth of nearly 30% by 2030. But still, many hosts in the industry struggle to keep their podcasts afloat. So, as a podcaster, how can you make your podcast a success?

Having a successful podcast takes more than getting the right equipment and setup. John Corcoran, three-time author and former White House writer, believes it entails building the right relationships and taking the time to nurture them over time. It also boils down to proper time management and etiquette when dealing with busy people. At the start, doing things alone can seem like a great idea to save money. But as your podcast grows, you’ll find that it’s more valuable and efficient to get professionals to handle the different moving parts that make up a full episode production.

In this episode of The Tao of Pizza Podcast, Mark Hiddleson speaks with John Corcoran, the Co-founder of Rise25, about what it’s like behind the scenes of podcasting. John discusses the value of building relationships, what he learned from meeting three presidential candidates, and how to be successful at podcasting.