Dec 6, 2022
Title: Recovering in Business when Burnout Hits
Description:
Entrepreneurship can be a rollercoaster for your emotions, ammiright? For some, you may have started your business because you were feeling a bit… underappreciated in your old position? Maybe you even felt undervalued? Ringing any bells?? Maybe you just completely lost interest or the job didn’t spark your joy after a while. Or perhaps, you woke up from an autopilot-like state and realized… you never felt that “spark” to begin with.
If you have ever felt this way, don’t worry– you are in good company. Left unchecked, these feelings result in burnout. Burnout is not this magical feeling that only teachers, nurses, or social workers can feel. It can be any job for any of the reasons mentioned before. Dare I say… you can even feel burnout in your *own* business. <Enter ominous ‘Duh, duh, duh’ here>
In today’s episode, Emily is talking to business specialist, Kylie Ota, who specializes in burnout recovery. For all the Enneagram, Myers-Briggs, or CliftonStrengths enthusiasts out there, this episode is right up your alley. Kylie shows us her business expertise by explaining the four different archetypes that we, as female entrepreneurs, can display during burnout. But here’s the great news, not only does she give us these four different archetypes, but also how the burnout recovery can begin for each.
Want to hear more? Tune in to this insightful episode of the No Mercy Business Podcast with special guest, Kylie Ota.
BurnoutArchetypeQuiz.comKylieOta.com
@kylie.ota
Unknown Speaker 0:00 Hey. Well, hello, everyone. Thank you so much
for being here for another week of the No Mercy business podcast. I
am your host, Emily Woodruff. And I am super excited to have Kylie
OTA on here today. Kylie, why don't you go ahead and tell us about
your business and what you specialize in. Unknown Speaker 0:21 So
thanks, Emily for having me on today. It was so great connecting
with you initially, and just hearing about your podcast and a lot
of the things that you've talked about regarding burnout, which is
what I help people with. And your story about burnout really
intrigued me. And so anyway, without further ado, my name is Kyle
Yota. I'm a Business burnout coach for female entrepreneurs, and I
help them really understand the root causes of burnout so that they
can pluck it out of their lives and really heal and recover from
it. Because my burnout journey was, it was a long, long process of
recovery. The physical pieces were or I would say, easily healed,
or I was rested, I took supplements, from my natural path. And the
physical symptoms cleared up right away. But the part that really
got to me was when my doctor was like, okay, yes. And you need to
alter it, you need to make some lifestyle changes. Yeah, really
need lifestyle changes, or this will just resurface again a year
later, and you're gonna be back in the same spot. Yeah. Unknown
Speaker 1:33 Okay, so Unknown Speaker 1:36 that was really hard to
hear. I mean, before that, I started seeing my natural path for
just increasing my energy, I was a shift worker for 19 years. And
right, in oil and gas, manufacturing, and just working days and
nights. All of that really takes a toll on your body. And when my
life group leader introduced me to her naturopath, I was like, Oh,
my gosh, she's like, my energy is up through the roof. And so the
first thing that we did was, you know, really fix the eating habits
and figure out my food sensitivity so that I knew what to fuel my
body with, so that I could increase my energy. Yeah, a lot of
people were going to see him for that special diet for the weight
loss. And I'm like, Well, I did actually lose about 2025 pounds
during that diet, but it didn't really matter. That wasn't really
what I was going to see him for. It was energy that she had talked
about. So my energy went through the roof. And I was I thought I
was doing good. I was really, you know, eating clean. And then all
of a sudden, I went through a really stressful season. And as I
like I just my bodies hang out in a major project at work, and got
remarried, we have a blended family. Unknown Speaker 2:59 So how
can relate to that? Unknown Speaker 3:02 Yeah. And it for me, it
was like I was still eating clean. I hadn't really I wasn't really
working out. Well, who has time to work out when you're working
6070 hours a week? Yeah. But actually, I was planning my wedding.
And in the middle of a major project at work like a multi, I would
say million, almost billion dollar project at work. And so I was
still eating clean because I was going right into my wedding. Yeah.
Into my wedding. Yeah. But then the hours that I was working, there
was one week or I had clocked in over 100 hours. And I only knew
that because I couldn't actually type in a three digit code for
that three digit number for that week. So I had to talk to HR and
say, Hey, I actually worked, like over 100 hours this week, and it
was just crazy. So really understanding how I was working. And what
was really motivating me and driving me was really the beginning of
understanding the burnout journey for not only myself, I became a
health coach, you know, learned the health things, there was an
adrenal protocol that that I, I studied under, and I learned and I
was applying that to my health coaching clients. Then a lot of my
health coaching clients, well, clients, colleagues, they saw all of
the systems and automations that I was building in my health
coaching business, and that's how we're gonna transition into
business, the business side of things and helping people set up
their technology and their automations because right, we're online
business owners. You have to you have to have random social media
presence, you have to learn how to have links and like, what's the
lead magnet and set up in email thing? Unknown Speaker 5:05 And
Unknown Speaker 5:06 because I was, I guess, I don't know, I love
technology like, I love actually, I'm, I'm an early adopter for
apps, and I love figuring things out. It's probably because of the
oil and gas background where, you know, we will get technology have
to install it. Those are a lot of my projects, like getting new
technology and installing it inside of the plant and understanding
how it would all work, and then having to teach my colleagues do
the training and all of that to teach them how it all worked. And I
love figuring things out. I love tinkering, you know, so if you're
not familiar, oil and gas manufacturing, I was in the field. And so
that meant I had coveralls had a tool belt. I had a hard hat. I had
steel toed boots. So I was out there. It was yeah, in some office I
was out there with no, like, I'm with all the dudes working. Yeah.
Because I know you have some of that background too, right? I mean,
Unknown Speaker 6:11 I do I do. I work for a commercial
construction company. There's only two women in our whole company.
And there's only been four women in the over 100 years that we've
been around. So there's a very small group of us. Unknown Speaker
6:27 Right, but I get to where I Unknown Speaker 6:29 don't have to
wear steel toed boots and don't have to wear, you know, the same
things they do most of the time. But sometimes they yell at me, but
you know, Unknown Speaker 6:38 so that's the other thing with the
stress and all of that it's not only the physical stress that my
body was under, but there's a lot of that psychological stress. And
I was in the army, I joined the Army right out of high school in
order to find my way through college, and it's, it's crazy, like
almost the same type of I would say, like boot camp language. And
locker room language is what happens in these industries. Yeah.
Yeah, a lot of that goes on. And it, it really takes a certain type
of individual to be able to sift through that. And it's like a
different language. It is. Unknown Speaker 7:25 It is we so my
husband is also in the construction field. And we like, from him.
To me, we don't like swear with each other, which sounds I feel
like a middle schooler when I talk about this, but like he and I
don't swear to each other in our regular conversations for the most
part. But if he's talking about things that like happened in a
shop, or I talk about when I was in the field will notice it. And
then we're like, Okay, I just called you dude. And I said the F
word three times. And that is not how I talk to you, my husband,
and you know, and we kind of just laugh and it Yeah, it really is a
culture. And then when I go in the field at my work now, you can
see the men physically like, thinking about the words that they
have to say, because not only am I what am I a woman, I'm a woman
from the office, so they feel like they have to alter everything.
And I'm like, It's okay. As long as you're not swearing at me. I
really don't care. Right, right. Talk to me like you talk to your
your guys out here. I don't care. Just don't call me names. That's
all. That's all I'm saying. You know, it's funny. Yeah, it's
Unknown Speaker 8:35 so it's, yeah. And same thing, I met my
husband on the job. So when we talk about work things. I mean, we
still talk about work things because he still works in a field and
then I he comes home, and we talk about things that happen and
like, oh, yeah, bla bla bla bla. And, yes, yeah, it's just so
weird. Like how the language shift the energy shifts when we talk
about work stuff. And yeah, like we don't say we don't talk to each
other a day. Yeah. Unknown Speaker 9:07 Yeah, I call I call like,
the different conversations we have. I named them like, different
personalities for him. So my husband's name is Dan. So when it's
hunting season, I call him Deer Camp Dan. And like when he's
outside, I, you know, he's like, work from home, Dan, and this is
shop, Dan, and it makes me get less mad at him. Because I take it
out of him. Make it someone else, you know, so. But yeah, it's just
funny how we do that sort of thing. So I want to hear about how you
you have developed this, this personality test. It goes through and
kind of teaches you how to determine what your burnout type is kind
of names, do an archetype and then teaches you some resources or
gives you some resources on how to avoid that. Why don't you talk
about that for a minute? Unknown Speaker 9:56 Yeah. Yeah, for sure.
So it, if you're interested in taking and getting your own
archetype, you can go to burnout archetype quiz.com. And just type
that in and it'll take you through a quiz. It's super short. I
mean, Emily, you just took it. So yeah, yeah, super short. And just
go with your gut, the first, the first hit in your gut, just pick
that one. And you should be in and out within 30 seconds to two
minutes. Because if Yeah, thinker. And we'll get to that archetypes
of I would say that the overthinker would be the perfectionist
archetype. So there's four, there is the powerhouse, there is the
popular archetype, the philanthropist and the perfectionist. So
those are the main four. And each archetype actually has a
different type of driver. So the we'll just start off with, from
the top, the powerhouse archetype. And she is, I will say,
fortunately, unfortunately, driven by money. So that's why you'll
find a lot of entrepreneurs who are in the powerhouse archetype.
Because if you're right, if you're in entrepreneurship, you are
driven by sales, you are driven by making sales because if we're
not making sales and not making money, then do we really have a
business? Yeah, right. And then on the flip side of that, so what
if you're listening audibly on the podcast, you can draw a circle,
it's gonna look like a little clock, draw circle, cut it into four
quadrants. And suddenly, from the upper left hand corner, T I M, E,
so this is my time wheel. And each of the four archetypes
correspond to the time wheel, and the time acronym stands for T's.
Time, is ideas, M is money and ease energy. So the time so the
money archetype. I mean, the powerhouse archetype is driven by
money and success, not in a bad way. But that is her initial
driver, that that's what drives her to keep going. And on the flip
side of that, on the opposite side of the wheel is the time, which
is the philanthropist archetype. And how, like God downloaded it,
to me was when we're looking at our calendars, and we have a lot of
appointments with other people, that that's why the philanthropist
is connected into time. Because a lot of her time, money and energy
goes into spending time with people and helping people. So she's a
real supporter type of energy. And she's that person that will give
the shirt off her back to someone who needs it, because that's just
the giver in her right, a true like servant leader. And the other
two ideas and energy, the ideas is the popular archetype. And she
would be the social butterfly, the one that's always like, she has
so many ideas, she really doesn't know how to capture them and how
to execute them. And on the opposite side of that her the opposite
archetype is the perfectionist, so the perfectionist she is I would
say, you could put people in here that are very honestly, it's
numbers driven, but they are like they're oriented. Yeah, he tell
oriented love to cross the i's. cross the T's, dot the i's. Yeah,
obviously, I'm not that person. But you know, in, in the oil and
gas, I was that type of person, because I had to be because of the
projects that I was managing. So I had to kind of put on that, that
hat for a little while, but my natural tendency is a powerhouse and
the popular. Okay, my top two. And, like, so, Unknown Speaker 14:00
when you're looking at the power house archetype, yes, she is
driven by money. But what really what it really boils down to, she
gets burnt out, trying to keep up with the Joneses. Just trying to
keep up with her, her fellow entrepreneurs. And it's different from
the popular archetype, meaning like, the popular archetype will see
things that are happening out on social media, and whatever she's
like, Oh, that's a cute idea. Let me try it. And she really suffers
from shiny object syndrome. She's always trying to do things like
oh, that worked for that person, then that should work for me. And
how the powerhouse is kind of different is she sees the success
path that other people are putting out on the internet, but she
will kind of look at it and see does that that tactic or whatever,
line up with her goal And yeah, yeah, cuz she's really driven by
that success path like, will it get me to where I want to go? As
the the popular archetype will be like, Oh, yeah. Will it get me to
my goal she is not that she doesn't care about that. That's not her
primary driver, her primary driver is visibility. So that's why
you'll see a lot of the people in the popular archetype. No
hesitation, will go live will do, you know, get on all the podcasts
talk to all the people, right? Kind of, I would say kind of like a
politician, where, like, she's out here, you know, shaking hands
and kissing babies. She loves being in front of people. And that's
what's really the driver of her business is getting in front of
people. Like I love networking events. Okay. COVID. I was like,
Unknown Speaker 15:58 very challenging, Unknown Speaker 16:00 was a
very challenging for me. And I actually went into a little
depressive slump. Yeah, we ended up getting a dog because of like,
I was home alone. Yeah, my husband, he still works in the fields.
Like he's out nights and weekends. I was like, Unknown Speaker
16:15 I'm alone, like, Unknown Speaker 16:16 I need. I need some
things understand. Yeah. And, and it was really affecting how I was
showing up online because I would say the popular archetype is
like, what you see what you get, she wears her heart on her sleeve.
And sometimes it's hard for that popular archetype to show up
online, because she is 100%, authentic, vulnerable, like, you can
read her like a book, she's not afraid to share how she feels.
She's totally open book. And then on the opposite side of that
would be the perfectionist archetype. who struggles to show up
online? If she is not at her 100%, if that makes sense. Like she
wants to always put her best foot forward. So that's kind of like
her Achilles heel. She, she will not put anything out unless it is
perfect. Yeah. Right. There's that 8020 rule, right? Just Unknown
Speaker 17:19 yeah, Unknown Speaker 17:20 80% is good enough. Just
put it out there. And those are the people that you'll see. We'll
put out stuff and like, the graphics aren't perfect. Like, did they
have perfect? No, no professional photo shoots. Landing Page like,
did they test it? No, like, that's the person. But the
perfectionist will go through like, check the landing page a couple
of times, test it, like, tweak, copy, like, oh, I don't like how
this looks. Let me go back and like change this word, change that
word. Let me swap out the images. And she's analytical, sometimes
over analytical when looking at those things, because she thinks
that's what matters. But what really, for her to like, how to
really overcome that Achilles heel is for her to just use that 80%
rule. Just yeah, it's 80%. Good. Like 80% is a B? Yeah, it's not an
F. Yeah, it's some B. So, you know, like putting a B work is okay.
Yeah. Sometimes she feels judged. And I think a lot of the
perfectionist have been judged a lot in the past, and they feel
like they can't show up imperfectly. Because someone or somebody
will say something. And then next thing, you know, like, I'm done.
I'm not sure. Yeah. And they think they toss in the towel way early
because of that. So anyway, that's I Unknown Speaker 18:57 work
with a lot of women who fit into that category. And actually one of
my very close friends, she is in the process of launching her up.
She's an author. So she's launching a website to go along with it.
And this has been in the work works. I kid you not for at least
seven years. And she's to the point. Yeah, she's to the point and
she's gonna yell at me because she listens to this, she's gonna
yell at me when she hears this, but I tell her all the time, like
you need to just go live, your website needs to be live. Even if
you don't have it. 100% you need to have it active because you are
currently losing in your business. You can go in every single day
and make those changes that you want to and get it to 100% but you
having a presence over having zero. That's, that's unfathomable
value. You know, you have to be able to be out there and she just
No, no, I'm going back to the drawing board and I'm going to do
this again, and I need to redo this and I need this to be just
right. And like, No, you don't, not in this day and age, you do not
have to, I appreciate that you value what you do, and there is
beauty in it, but you can't let it hold you back. Because it's
never going to be perfect. Perfect. It's never going to be exactly
right. You know, and to get to get stuck on that and to hold
yourself back from it. She's she's doing a ministry, she wants to
write children's Christian books. So for her to Yeah, so for her to
not be able to publish those and get them in the hands of little
kids. Those are little kids that are not reading her stories and
that learned about Jesus just a little bit more, you know, not to
no pressure Kendra, if you're listening, Unknown Speaker 20:46 love
you can giraffe. So, so how we can combat that Achilles heel is. So
I would say like the popular archetype will just turn on her
camera, go live and be done with it. Yeah, but the perfectionist,
like her main avenue for social media, I would say would be
writing, right? So she can curate her photos, right? curate her
photos. And take the time to like, write a post. Oh, and then
edited a little bit. And same thing. 80% rule like, set a timer,
you can take however long you want to write that post, pick your
photos, whatever. But go ahead and just put it out there and just
hit post. And also for the perfectionist who are listening to this.
You can always delete Unknown Speaker 21:40 post. Yeah, yeah,
always delete. Exactly. If Unknown Speaker 21:44 not perfect. You
hit post, and you read it. And you're like, oh, my gosh, is not
perfect. One. There's an edit button. You can Yeah. And then number
two, if you don't like it, or you're feeling some type of way about
it, you can just delete it and wipe it off the face of the
internet. And nobody will know. who've seen it. Sure. Yes. And
could you? Yes, the ruminating thoughts like oh my gosh, they see
it changing the school, right? Oh, my gosh. Unknown Speaker 22:16
You know, just Unknown Speaker 22:19 just better to get it out
there. Yeah, Unknown Speaker 22:21 yeah, it's better to get it out
there. And, um, and the thing with that is, you won't know what
resonates with your audience or doesn't resonate, unless you start
putting content out there. Right. You know, let your people tell
you what they like and what they don't like. And yes, is there
backlash? More Sure, of course. But as entrepreneurs we really,
like if we're in this type of business, and we really want to get
seen, we really have to go ahead and build a little bit of big
skin. No, put on our armor, armor. All right, before we get online,
and what I do is, I have issues I will i am the the popular
archetype. So I can go ahead and press live and just be done with
it. And I never watch it again. Like, right. I don't care if
anybody watches it or whatever. But when I sit and I write
something I don't like writing. So I'm like, an IT. I am. I am that
100 percenter when it comes to written polls, I'll just be honest.
Sure, sometimes what I'll do for that is I will go in as like, Hey,
God, what do you want me to share today? What do you want me to
share today? And then I just hit like, whatever God puts on my
heart to share on I guess. Unknown Speaker 23:57 flows, right.
That's good. Unknown Speaker 23:59 Yeah. And then it flows. And so
for those perfectionist who are listening, like just ask, like,
what does my audience need to hear from me today? And if you've
done that avatar work, right, a lot of it is it what does, where
you name your avatar, you give her? You name her, you give her all
the demographics psychographics and you you know, you build that
already. It's even better. Like if we're talking to Dre right now,
like, right, you name her and you pick it person from your audience
that you're writing to. What does Kendra need to hear today? Yeah,
about being a perfectionist. Yeah, that's a good example. And then
what would you tell her how would you you know, educate her or
exhort her? Wouldn't she need to hear today and that your website
live? Okay. Unknown Speaker 24:58 So when Yeah, yeah. Why don't you
go into why don't you talk a little about a little bit about what?
Some of your clients like what what your engagement with them looks
like having you as a burnout recovery coach? Sorry, that took a lot
to say. No, yeah. Unknown Speaker 25:19 Yeah, so some of the things
that we work on a lot of it first is identity, like, who are we, in
Christ? And like, what is the message that we need to put out
there? Because a lot of times, I'll be working with clients, and
some are, you know, they built big businesses, but we keep going
around a table, obviously, that was the perfectionist client, going
around the table not being solid on offers, or rewriting copy, you
know, things like that. And for for those type of clients, it's
always about refocusing. And Ken Well, let's go back to your offer.
Right. It's, we always start with the offer. Yeah. If we're, we're
doing it anything out here that's not driving people back to our
offer. That's what leads to burnout. Because you could be posting
on social media, and be thinking like, well, what, what's really
happening right now? Like, why am I not making any sales and it's
like, well, you're not making any sales because you're not actually
selling anything, you're not driving people back to your offer. So
that's one way how we get the perfectionist archetype to start
feeling burnt out and really focusing on what's really important,
which is driving people back into your offer. A lot of times a
perfectionist will get stuck in the details and like, well, I need
to have an end strategy. Like I need to have X number of posts per
week. What is my engagement percentage? What is that? What is that?
Like? I'm sorry, I It's very cold here in California today. Unknown
Speaker 26:56 Oh, goodness. What's the weather like out there?
Unknown Speaker 27:02 It's cold and windy. But inside of the house.
We don't have central heating. So it's like 66 degrees. The house
Unknown Speaker 27:12 I'm laughing at I'm laughing at you because I
live in Michigan. And it's 63 and I have a cut off shirt. Unknown
Speaker 27:19 Yeah, and you're like, conditioning I'm in my car.
And I'm gonna Lulu Hawaii's okay. Why? That's so funny. I have
thermal. So funny. Have a turtleneck. Unknown Speaker 27:37 Hey,
you do what you got to do. Well, thank you so much for being here
with me today. Why don't you tell our listeners where they can
connect with you online. Unknown Speaker 27:46 So Unknown Speaker
27:47 if you want to go to my website, which is not even at 100%
but it's live, it's Kylie alter.com ky lie ota.com. And if you want
to take the burnout archetype quiz and find out your archetype, and
you'll get once you take the quiz, you're gonna get a little blurb
that tells you about, you know, the plusses and minuses of each
archetype and how you can use your architecture advantage to avoid
burnout your business. Unknown Speaker 28:18 Awesome. The burnout
archetype. Unknown Speaker 28:19 quiz.com Unknown Speaker 28:21
Awesome. Well, thank you so much. I appreciate your time and you
being here with us today. Unknown Speaker 28:26 Thank you, Emily.
Transcribed by https://otter.ai