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The One Away Show

Jul 7, 2023

Tobin “Toby” Trevarthen is the CEO/Founder of Spatial Shift, LLC, a Strategic Narrative Design consultancy, and CEO/Co-Founder of The Narrative Playbook, a Narrative Design Lab. Toby is a modern elder and curious polymath that brings over 30 years of executive management knowledge to his pioneering narrative work. His background represents a consistent thread of revenue creation, solving for complexity, and designing for new categories, all of which spans Fortune 100, scale-ups, startups, and non-profits. Along with Ann Badillo and Tim Donovan, Toby is the Co-Author of Narrative Generation, a groundbreaking book focusing on the significance of narrative in a world besieged by noise and transformation.


After graduating from college, Toby found himself determined to make a change that would shape his life and career for years to come. Find out how he made this decision on the One Away Show.


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