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Brand Alchemist Podcast

Jun 25, 2026

Jason Burke is the Founder and CEO at New Primal, a clean-label meat snack brand making better-for-you jerky, meat sticks, and kid-friendly protein snacks. He launched the brand in 2012 after a homemade jerky recipe caught on with coworkers and has since built New Primal into a national CPG brand. In his role, Jason...


Jun 11, 2026

Liz Zwillinger is the Co-founder of Biologica, a wellness brand creating drinkable multivitamins tailored to women’s hormonal life phases. Drawing on her own journey navigating hormonal symptoms, Liz recognized significant gaps in women’s health and turned her focus to researching nutrition, hormones, and aging. She...


May 21, 2026

Clara Sieg is the Co-founder and CEO of Loonen, a glass-bottled water company rethinking hydration through spring-sourced, purified water, third-party testing, and transparent quality reports. In her role, she guides the brand’s vision, product standards, retail growth, and consumer education, ensuring every decision...


May 14, 2026

Breezy Griffith is the Co-founder and CEO of SkinnyDipped, a better-for-you snack brand reinventing treats with big flavor, less sugar, and real ingredients. She and her mom launched the company from their kitchen table after a family tragedy inspired them to build something meaningful together. Breezy has guided...


Apr 9, 2026

Taja Dockendorf is the Founder and Creative Director of Pulp+Wire, a female-founded, full-service CPG branding and marketing agency. With over 18 years of experience, she has helped build, launch, and scale hundreds of brands across the natural and organic foods, cannabis, hemp, and lifestyle categories. She has led...