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Straight Talk About Sales was created to have and share the real conversations around the challenges, opportunities and the things that are top of mind as it relates to sales, particularly for service based business owners. Dr. Nadia Brown and her guests, speak candidly about the challenges around learning how to sell in a way that feels authentic to them and is in alignment with their core values and integrity. Listen now to pick up tips and strategies to put in your own sales toolkit that will improve their sales conversation outcomes, increase their revenue and equip them to serve clients at a higher level.

Sep 15, 2022

“When it comes to figuring out who you want to work with, one of the most wonderful things that you can do for yourself and for your clients is to figure out who you're uniquely gifted to serve.” ~ Isha Cogborn


In this episode of Straight Talk About Sales I am excited to have my friend and founder of Startup Life Support, Isha Cogborn. This is a podcast about sales, but if you don’t know how to find your audience and are unclear of the message to send then how do you make that sale? That is why I can’t wait for you to hear what Isha has to share today! Isha helps entrepreneurs overcome the fear, frustration and isolation of starting a business.

With two decades of experience teaching experts, consultants and thought leaders how to make a greater impact with their message, Isha is also the creator of the Platform for Purpose Incubator, a comprehensive program that helps you develop the confidence and competence to share your voice on bigger platforms as a speaker, writer and on-air personality.


Here’s what you can expect from this episode: 

  • The type of work Isha does for her clients
  • Why it is important to have a concise and clear message for your audience 
  • How to hone in on the audience that’s meant for you 
  • Reconciling the stories to share vs the ones not to share
  • Getting in front of your ideal client
  • Strategies to building your confidence in front of your audience

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.


Resources mentioned in this episode: 


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