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Straight Talk About Sales was created to have and share the real conversations around the challenges, opportunities and the things that are top of mind as it relates to sales, particularly for service based business owners. Dr. Nadia Brown and her guests, speak candidly about the challenges around learning how to sell in a way that feels authentic to them and is in alignment with their core values and integrity. Listen now to pick up tips and strategies to put in your own sales toolkit that will improve their sales conversation outcomes, increase their revenue and equip them to serve clients at a higher level.

Oct 13, 2022

“Core values, you have to really ground into those, because sometimes we can find ourselves sacrificing who we are when we are not fully clear on our own identity yet and so the identity is cultivating…” ~ Alycia M. Huston


In this episode of Straight Talk About Sales, Alycia M. Huston certified NeuroLeadership consultant, trainer and speaker joins me as we talk about connecting the brain to our values which in turn creates success in sales and in our business. 

Alycia honed her craft as a female biotech founder in San Diego, where after a decade of implementing growth strategies and leading an inclusive high-performance culture, sold the venture in 2014. She now incorporates her 20+ years of experience in neuroscience, communication, and empathy to develop, restructure and support business owners, companies, and corporations in developing a culture of belonging through her company, The Culture Cru.


Here’s what you can expect from this episode: 

  • How do we create a successful business and generate revenue from a neuroscience perspective 
  • Alycia’s unique journey to her own success
  • The scariness of aligning your core values, business and the science behind it
  • Seeking support when you don’t have all the answers
  • How Alycia’s work supports women leaders

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.


Resources mentioned in this episode: 


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