Preview Mode Links will not work in preview mode

Straight Talk About Sales was created to have and share the real conversations around the challenges, opportunities and the things that are top of mind as it relates to sales, particularly for service based business owners. Dr. Nadia Brown and her guests, speak candidly about the challenges around learning how to sell in a way that feels authentic to them and is in alignment with their core values and integrity. Listen now to pick up tips and strategies to put in your own sales toolkit that will improve their sales conversation outcomes, increase their revenue and equip them to serve clients at a higher level.

Jan 19, 2023

“Trust is a very integral part of building relationships and achieving sales goals.” - Dr. Nadia Brown

 

When a sales team discovers that only 3% of people trust salespeople, they must confront their own lack of trust and uncover ways to build relationships and demonstrate their trustworthiness to prospects. In this episode of Straight Talk About Sales Dr. Nadia uncovers that sometimes sales professionals don't trust their prospects either and that this lack of trust can create tension in the sales process. To combat this, Dr. Nadia advises that you must evaluate your own beliefs and look for opportunities to add value and build trust. Dive into this episode to learn how both sides can change the narrative about sales together.

 

Here’s what you can expect from this episode: 

  • Identifying why only 3% of people consider salespeople to be trustworthy           
  • Specific steps sales teams and their prospects can build strong relationships
  • Techniques sales teams can use to shift the narrative around sales and trust

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

 

Resources mentioned in this episode: 

 

Connect with Straight Talk About Sales

If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. 

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. 

Connect with Dr. Nadia directly on LinkedIn