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Straight Talk About Sales was created to have and share the real conversations around the challenges, opportunities and the things that are top of mind as it relates to sales, particularly for service based business owners. Dr. Nadia Brown and her guests, speak candidly about the challenges around learning how to sell in a way that feels authentic to them and is in alignment with their core values and integrity. Listen now to pick up tips and strategies to put in your own sales toolkit that will improve their sales conversation outcomes, increase their revenue and equip them to serve clients at a higher level.

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  2. 015: Unraveling the Mystery of Lead Qualification Through Honest Content with Winnie Anderson

015: Unraveling the Mystery of Lead Qualification Through Honest Content with Winnie Anderson

Feb 2, 2023

"Honor and treat people with dignity and respect and give them all of the information they need because you're then only going to get people who go, yes, let's get on a call and talk about it." ~ Winnie Anderson

 

In this episode of Straight Talk About Sales, I am joined by Winnie Anderson, a sales and marketing expert with a background in HR and organizational development. She’s had extensive experience in cold calling, door to door B2B sales, inside sales, and copywriting and is passionate about helping clients make informed decisions.

Winnie had to figure out how to build her brand and get recognition which led her to discover the power of information and how it could help buyers make decisions. She promotes the idea of giving buyers the information they need to make a decision to avoid an adversarial sales process and to foster trust. Winnie learned to answer the questions her buyers had and educate them on their buying journey, understanding that buyers need to be treated with respect and not tricked into making a purchase.

 

Here’s what you can expect from this episode: 

  • Uncovering the Value of Content in Generating Leads and Sales
  • Exploring the Impact of the Pandemic on Technology Adoption and B2B Purchasing
  • Uncovering the Hidden Elements of a Buyer Persona to Craft Targeted Content
  • What is Billboard Content and How to Leverage It

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

 

Resources mentioned in this episode: 

 

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