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Straight Talk About Sales was created to have and share the real conversations around the challenges, opportunities and the things that are top of mind as it relates to sales, particularly for service based business owners. Dr. Nadia Brown and her guests, speak candidly about the challenges around learning how to sell in a way that feels authentic to them and is in alignment with their core values and integrity. Listen now to pick up tips and strategies to put in your own sales toolkit that will improve their sales conversation outcomes, increase their revenue and equip them to serve clients at a higher level.

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  2. 021: Navigating Business Transitions with Katie Craig

021: Navigating Business Transitions with Katie Craig

May 4, 2023

“Root into what you know - strip back to the bare basics of your business." ~ Katie Craig

 

In this episode of Straight Talk About Sales I am joined by Katie Craig, a highly experienced graphic/web designer, entrepreneur, and coach. She founded Momentum Concepts in 2006, a marketing company that specializes in helping small business owners combine creativity, mindset, and strategy to achieve their goals. Her clients value her as a “technology healer” who expertly guides them through the ever-changing facets of digital integrations.

When Katie Craig stumbled into a coach's class, she never expected to find her career path aligning with her newfound passion. However, she soon discovered the power of trust in her intuition and the importance of creating a solid lead structure. Little did she know, she was about to embark on a journey that would transform her life and the lives of her clients, forever.

 

Here’s what you can expect from this episode: 

  • Discover the benefits of focusing on quality leads instead of sheer numbers in client hunting
  • Build a targeted audience and compelling messages in your marketing approach for more client engagement
  • Boost your marketing prowess with simple, inviting offers and strategic referral networks
  • Learn how to pivot towards new audiences gracefully while maintaining your existing business stability.
  • Realize the power of trusting your gut and setting boundaries on workloads as an entrepreneur

 

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

 

Resources mentioned in this episode: 

 

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