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Straight Talk About Sales was created to have and share the real conversations around the challenges, opportunities and the things that are top of mind as it relates to sales, particularly for service based business owners. Dr. Nadia Brown and her guests, speak candidly about the challenges around learning how to sell in a way that feels authentic to them and is in alignment with their core values and integrity. Listen now to pick up tips and strategies to put in your own sales toolkit that will improve their sales conversation outcomes, increase their revenue and equip them to serve clients at a higher level.

Mar 25, 2024

“Consistent cash flow can often cover a multitude of sins. But when the cash stops flowing, it starts to highlight those areas where we may not have been as diligent as we could have been.” ~ Dr. Nadia Brown


In this episode of Straight Talk About Sales, Dr. Nadia wants you to know that if you're feeling the stress of not knowing how to manage your business cash flow effectively, then you are not alone! Many entrepreneurs struggle with reluctance or lack of knowledge around cash flow management, leading to potential financial mishaps and missed opportunities for long-term stability. The fear of making financially unwise decisions and the uncertainty of being able to afford necessary support for your business can be overwhelming. It's time to take control and make informed decisions to secure the financial future of your business.

It's not just about keeping the cash flowing; it's about what happens when it stops. Get ready to uncover the unexpected truth about leveraging cash reserves and strategic financial decisions that could transform the future of your business.


Here’s what you can expect from this episode: 

  • How mastering cash flow management leads to business stability and growth

  • Building cash reserves is crucial for weathering financial storms and seizing opportunities

  • Making strategic financial decisions to propel your business towards sustainable growth

  • Consistent cash flow can transform your business's financial health and potential

  • Planning your finances for long-term business success and security

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. 


Resources mentioned in this episode: 

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