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Sales Culture Unfiltered was created to have honest, behind-the-scenes conversations about what it really takes to lead, scale, and sustain high-performing sales teams. Hosted by Dr. Nadia Brown, this podcast explores the leadership challenges, people dynamics, and strategic decisions that shape sales success—beyond just hitting quotas. Through candid conversations with sales leaders, enablement experts, and revenue influencers, the show dives into the cultural and operational realities that impact performance, retention, and growth. Whether you're navigating team burnout, misalignment, or scaling pains, you'll walk away with insights, frameworks, and the encouragement to lead with clarity, courage, and intention.
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  2. 002: Why You Want To Qualify Your Leads with Dr. Nadia Brown

002: Why You Want To Qualify Your Leads with Dr. Nadia Brown

Jul 7, 2022

“Just by asking the right questions, you now are positioning yourself as the expert that you are and people see that.” ~ Dr. Nadia Brown

 

In this episode of Straight Talk About Sales I want to talk to you guys about qualifying your leads before getting on a call with them and what that looks like. Most of us have to get on the phone eventually with someone to sell them a product or service because how else are we going to make that money?! We want these conversations to be as easy and beneficial as possible and that starts with having a lead qualification process in place.  

 

Here’s what you can expect from this episode: 

  • Understanding why you need a lead qualification process
  • Knowing how a lead qualification process protects your time
  • Using identifying behaviors to choose prospective clients
  • Diving into how preparation helps our prospects
  • The importance of communicating genuine relationship with your prospect

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. 

 

Resources mentioned in this episode: 

 

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