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Sales Culture Unfiltered was created to have honest, behind-the-scenes conversations about what it really takes to lead, scale, and sustain high-performing sales teams. Hosted by Dr. Nadia Brown, this podcast explores the leadership challenges, people dynamics, and strategic decisions that shape sales success—beyond just hitting quotas. Through candid conversations with sales leaders, enablement experts, and revenue influencers, the show dives into the cultural and operational realities that impact performance, retention, and growth. Whether you're navigating team burnout, misalignment, or scaling pains, you'll walk away with insights, frameworks, and the encouragement to lead with clarity, courage, and intention.
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  2. 005: Is It Really a Sales Problem with Dr. Nadia Brown

005: Is It Really a Sales Problem with Dr. Nadia Brown

Aug 18, 2022

“As entrepreneurs map out their strategies, they need to take into account the timeline of lead generation and relationship building to ensure they are meeting their revenue goals.”

 

Are you feeling like you are constantly chasing leads and never catching them? Having potential customers lose interest before you even have a chance to engage? In this episode of Straight Talk About Sales I’m taking you into my archives to revisit a conversation about an issue that has been coming up a lot recently with my colleagues and clients - lead generation. There are a couple of different pieces to this puzzle. There’s the lead generation piece of attracting the right number of people into your business according to your goals. Then there’s the part of nurturing them into your community or pipeline until they’re ready to buy. And what does the timeline for both of those look like? 

 

Here’s what you can expect from this episode: 

  • Identifying ways to generate leads for your business
  • Thinking through your engagement strategy with potential customers
  • Developing a holistic sales strategy

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. 

 

Resources mentioned in this episode: 

 

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