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Sales Culture Unfiltered was created to have honest, behind-the-scenes conversations about what it really takes to lead, scale, and sustain high-performing sales teams. Hosted by Dr. Nadia Brown, this podcast explores the leadership challenges, people dynamics, and strategic decisions that shape sales success—beyond just hitting quotas. Through candid conversations with sales leaders, enablement experts, and revenue influencers, the show dives into the cultural and operational realities that impact performance, retention, and growth. Whether you're navigating team burnout, misalignment, or scaling pains, you'll walk away with insights, frameworks, and the encouragement to lead with clarity, courage, and intention.
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  2. 021: Navigating Business Transitions with Katie Craig

021: Navigating Business Transitions with Katie Craig

May 4, 2023

“Root into what you know - strip back to the bare basics of your business." ~ Katie Craig

 

In this episode of Straight Talk About Sales I am joined by Katie Craig, a highly experienced graphic/web designer, entrepreneur, and coach. She founded Momentum Concepts in 2006, a marketing company that specializes in helping small business owners combine creativity, mindset, and strategy to achieve their goals. Her clients value her as a “technology healer” who expertly guides them through the ever-changing facets of digital integrations.

When Katie Craig stumbled into a coach's class, she never expected to find her career path aligning with her newfound passion. However, she soon discovered the power of trust in her intuition and the importance of creating a solid lead structure. Little did she know, she was about to embark on a journey that would transform her life and the lives of her clients, forever.

 

Here’s what you can expect from this episode: 

  • Discover the benefits of focusing on quality leads instead of sheer numbers in client hunting
  • Build a targeted audience and compelling messages in your marketing approach for more client engagement
  • Boost your marketing prowess with simple, inviting offers and strategic referral networks
  • Learn how to pivot towards new audiences gracefully while maintaining your existing business stability.
  • Realize the power of trusting your gut and setting boundaries on workloads as an entrepreneur

 

Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.

 

Resources mentioned in this episode: 

 

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