Dec 18, 2024
Does influencer marketing lead to leads and converting conversions? What type of influencer marketing gets signups and clicks, and which don't?
Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of...
Dec 11, 2024
How can you tell if your content will hit or miss before you even hit “publish”?
Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and...
Dec 4, 2024
When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value?
Wix’s Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. There’s a fine line between balancing who your team needs right now and who...
Nov 27, 2024
What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders?
Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO...
Nov 20, 2024
Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers?
Wix’s Mordy Oberstein and Crystal Carter...