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SERP's Up SEO Podcast

Aug 11, 2022

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! 

In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some of the most common mistakes people make with homepages and how to avoid them.

Mordy and Crystal take on Google’s most universal SERP feature, People Also Ask! Can baseball teach us about SEO? Find out as we dissect the People Also Ask Box and explore how Google thinks about search queries! 

What’s our favorite SEO tool this week? See which SEO tool you should test in our Tool Time segment!

Catch up on the most recent SEO news of the week and track down the Follow of the Week on Twitter.


[00:02:16] What is SERP'S UP About?

[00:02:59] On This Show

[00:04:00] Focus Topic of the Week | Your Home Page

[00:17:51] Focus Topic Guest: Ryan Jones

[00:23:36] People Also Ask

[00:28:44] Tool Time

[00:31:37] Snappy SEO News

[00:34:49] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter:

Mordy Oberstein:

Ryan Jones:

Nati Elimelech:


SERP's Up Podcast:

Wix SEO Learning Hub:

AlsoAsked Search Research Tool:

Breaking Down Tech SEO with Nati Elimelech & DeepCrawl:

May 2022 Google Core Update Analysis:


Google’s Algorithms Can Understand When Sources Agree On Same Fact