SERP's Up SEO Podcast: SERP’s Up | SEO for Multiple User Intents

SERP’s Up | SEO for Multiple User Intents

Oct 5, 2022

SEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast.

As we wander the winding woods and walk wearily through core update after core update, host Mordy Oberstein (Wix) and co-host George Nguyen (Director of SEO Editorial) guide us all through the twists and turns of SEO across multiple user intents. The pathway of users is non-linear. These people are all over the map. They’re all up and down this funnel, walking around the beach, through the forest, down the docks, and up the mountain...standing on the grass…okay, that’s enough of that.

So how should SEOs understand the nature of the client, and the user, as much as Google does?

Know Your Audience
Know Your Subject Matter
Know the SERP

Also joining us along the journey is Rejoice Ojaiku, Content Strategist at Rise At Seven. Here’s the thing: Google isn’t the only place these people wander. Facebook, Twitter, TikTok, YouTube, Tumblr, Spotify, Reddit, we have to map all of them: Meeting these users where they want to meet you, how they want to meet you, is the name of the game. And each new platform has a special tool we can leverage: search.

Key Segments:

[00:01:51] What's On This Episode of SERP's Up?

[00:03:50] Focus Topic of the Week: Mixed Search Intent

[00:19:36] Focus Topic Guest: Rejoice Ojaiku

[00:25:51] Fun with People Also Ask

[00:31:49] Snappy News

[00:34:59] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

George Nguyen: https://twitter.com/geochingu

Rejoice Ojiaku: https://twitter.com/RejiYates