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SERP's Up SEO Podcast


Nov 15, 2023

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? 

On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials. 

Hope you're hungry, because there’s a lot to E-E-A-T today! We’re putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP’s Up SEO Podcast!

Key Segments

[00:01:50] What's On This Episode of SERP's Up?

[00:03:15] Focus Topic Guest: Lily Ray

[00:04:21] Focus Topic of the Week: E-E-A-T 

[00:30:19] Going Going Google

[00:36:29] Snappy News

[00:39:39] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Lily Ray

Olaf Kopp

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Wix Studio

Wix Studio YouTube

Searchlight SEO Newsletter

Amsive Digital

lilyray.nyc

News:

Google Search testing “Mentioned in” search snippet

Google Quality Rater Guidelines